Life Skills
Money & Finance
Conceptual
7–9 yrs
Advertising & Spending
广告与消费
Description
How advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending
Mastery Evidence
- Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
- Explain what 'value for money' means and compare two similar products at different prices
- Describe a time when advertising made them want something they didn't really need
Assessment Prompt
When your child sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?
Unlocks 1
How the Economy Works
